So when you display the same behavior of using poor grammar in your emails, your emails are filtered and sent to the spam folder. Then, it relies on the factor that if you can’t detect their technique of using bad grammar you are probably too gullible or greedy for their offer.Ĭheck out this paper from Microsoft Research that talks in-depth about this topic. They would rather want you to ignore the email Or mark it as SPAM, which is what a poorly worded email does! What would you do if you really get scammed - Report it to the police. It is because a poorly written email self selects the most gullible victim. This is a reason why most scam emails are poorly written - It is not because the scammer has poor English or he is lazy. We have collected a list of 504 spam words you should avoid. With sophisticated technologies like AI and Machine Language, email service providers can scan each and every email to determine if it is spam or genuine. These are the words that have been classified as too manipulative, pushy, sleazy or evoking negative emotions. Keywords in your email body & subject lineĪvoid using spam trigger words in your email. In this article's context it refers to the unique public address of the server over which your emails go. Spam Filters - Decides whether the email should be present in the inbox, promotions tab, spam folder or whether it should be blocked all together. Outlooks, Hotmail, AOL, Apple Mail etc.). Inbox Providers - Companies that provide an Inbox for your emails (Gmail, Yahoo Mail.
#MAC MAIL EMAIL KEEPS GOING TO JUNK SOFTWARE#
By ESP I specifically mean email marketing software (like SendX) that helps you send emails at scale. To get the most out of this guide, please familiarise yourself with these abbreviations:ĮSP - Email Service Provider.
I would strongly recommend checking out our definitive guide on email deliverability to learn more about how exactly this works.
#MAC MAIL EMAIL KEEPS GOING TO JUNK FREE#
In order to deal with the email SPAM problem, Internet Service Providers (ISPs) and Email Inbox providers (like Gmail, Yahoo Mail, AOL etc.) rely on SPAM filters, Firewalls and Blacklist directories to keep your inbox free of "Unsolicited” SPAM emails. If your email is landing in SPAM it is highly likely that you are violating more than 1 law across all categories.īefore that, a quick word on how email delivery infrastructure works.
So in this guide, we will be covering 7 major categories of why your emails might be going to the spam folder. This will happen if you don’t know what to look at while identifying the cause of your emails going to spam. Sometimes, you might tweak a few things while fixing your spam problems and that might just worsen the situation. If your behavior mimics that of a spammer, you are also tagged as one of them and your emails are sent to the spam folder. So you are left wondering, “why are my emails going to spam instead of the inbox, even though I am not a spammer?” You don’t ask people for credit card details and certainly don’t sell some snake oil.īut the truth is that the spam filters don’t know your intentions and they rely solely on how you follow the rules of email marketing. If your email open rates are low, it is quite likely that your emails are not making it to the subscriber's inbox but are landing in spam. Email Design Doesn’t Follow the Protocols 7 Broad Classes of Reasons Why Emails go to SPAM.